We seem to be obsessed in this country with ranking things. We want to know which is "the best", and nothing else seems to matter. There are plenty of guidebooks, magazines, websites, and other experts ready to "help" students and families make an informed college choice by ranking colleges and universities on different combinations of factors that the publisher or other self-proclaimed "expert" deems important.
Personally, I am torn when it comes to rankings. On one hand, the more information the better, provided that information is accurate, objecitve and relevant. As a consumer, just like anyone else, I want an outside expert opinion so that I don't have to sort through all the data myself. I would never buy a TV without Consumer Reports, CNet, and Crutchfield sharing this burden with me. So, how can college rankings be bad, right?
But, on the other hand, using rankings is only part of the discernment process, and relying exclusively on rankings has many pitfalls. One of the biggest dangers, in my opinion, is that we tend to focus on the very top in a given ranking system, and unfairly discount the lower scorers, even if the difference between number 1 and number 100 is insignificant.
In the higher education market, applying the various rankings out there to your college choice can be helpful, but consider these questions when doing so:
1) What is the ranking system actually measuring? Are they measuring criteria that are important to you? Why are these criteria important to you?
2) How does a particular college's performance on a given ranking translate into the experience you will have at that school, if you choose to attend?
3) How much does a particular ranking system differentiate the schools being ranked?
For instance, consider two schools, ranked #1 and #2 on graduation rates. School #1 reports a 90 percent graduate rate, and school #2 reports an 89.98 percent rate. Obviously, they both have excellent and almost indistinguishable graduate rates. But consider school #95 in the list, with an 88.5% graduation rate. Also excellent and nearly the same rate as the others. If you just look at the rank, #95 may not sound impressive, but if you just compare the actual graduate rates of all three schools, this measure is meaningless in differentiating the schools because they are all excellent on this criteria.
There is one big factor missing from college rankings: YOU. Your abilities, interests and motivation are critical factors in the kind of education you will obtain at your college, and no ranking system can measure that. It is entirely conceivable for one to attend one of the nation's best universities, only to coast through, not apply oneself, and graduate with little more knowledge and education that what one started with. Likewise, a great education can be obtained at an open admissions community college. It all depends on the individual's motivation and drive to learn.
I am not suggesting that you should not aspire to attend the "best" school possible. Not at all. In fact, I recommend attending the best school you can get in and reasonably afford, assuming the schools you are considering are good fits to begin with. Use rankings to help you define your list, but don't discount a school just because it does not have a good ranking in a magazine you never read but pop culture leads you to believe it knows what it is talking about. Keep rankings in perspective--rather than being so concerned about "the best", make sure you find "the best fit" for you.
Oh, and one last thing. If you do look at rankings, don't just use one ranking service, consider several. One that I particularly find useful is Kiplinger's Personal Finance's Best 100 Public Universities. The 2008 rankings have just come out and can be found at the following link. http://www.kiplinger.com/tools/colleges/ The University of South Carolina, for example, is ranked #35 in in-state value, and #59 for out-of-state value. Considering that there are over 3,000 colleges and universities in the United States, we are certainly pleased with our ranking.
The thing I like about Kiplinger's is that they consider academic quality, costs, and financial aid to determine value. For any ranking system, always examine their ranking methodology to learn more about how the service ranks schools.